Breast Cancer Unawareness Month: Rethinking Mammograms
October 16, 2010
In 1984, the American Cancer Society (ACS), the world's largest nonprofit organization, inaugurated the October National Breast Cancer Awareness Month (NBCAM), with its flagship National Mammography Day. The NBCAM was conceived and funded by the Imperial Chemical Industries, a leading international manufacturer of petrochemicals, and its U.S. subsidiary Zeneca Pharmaceuticals. Zeneca is the sole manufacturer of Tamoxifen, which has been widely used for treating breast cancer.